Fairly quickly after Apple started offering in-store try-ons for the Apple Watch, I decided to go in and check them out so that I could write a blog post about the watch's potential in the marketplace, but more-over, how it could change the way we communicate with one another. As some of you may know, I work on a principal of interpersonal connection, meaning that I want technology to integrate into our lives in a way that allows us to work better with one another. Read more about that philosophy here.
As I was trying on the Apple Watch, I started to think of how great this would be for the world of communication, and how it could break down the walls we've set up with our phone screens. So, I decided I wanted one, and I got one. I've been trying to write this post for a while now, and I just haven't really figured out a way to say what I want to say, but I think I've finally got it...
I grew up with Apple. I'm writing this on one of my Apple computers while checking messages on my iPhone, streaming Netflix on my AppleTV and checking email on my iPad. The reason I have all of these devices is because Apple builds revolutionary tools that change the way we work. Change the way we play. And change the way we think about the world we live in. Until today, when they launched, in my mind, the biggest failure in Apple History,
I woke up excited. This is that time of year Apple tells us how it's going to change our lives. I'm not disappointed in Apple for trying. I'm disappointed in Apple because they stopped innovating. Why do I think this is a failure? Because Apple didn't do the ONE THING they always do. Change something. Although I wasn't always the biggest fan of Steve Jobs, his company's motto was
Think Different. And that's what I loved about Apple.