I grew up with Apple. I'm writing this on one of my Apple computers while checking messages on my iPhone, streaming Netflix on my AppleTV and checking email on my iPad. The reason I have all of these devices is because Apple builds revolutionary tools that change the way we work. Change the way we play. And change the way we think about the world we live in. Until today, when they launched, in my mind, the biggest failure in Apple History,
I woke up excited. This is that time of year Apple tells us how it's going to change our lives. I'm not disappointed in Apple for trying. I'm disappointed in Apple because they stopped innovating. Why do I think this is a failure? Because Apple didn't do the ONE THING they always do. Change something. Although I wasn't always the biggest fan of Steve Jobs, his company's motto was
Think Different. And that's what I loved about Apple.